Look at the Bottle - Not Just the Label

January 30, 2014

The Extra Virgin Olive Oil container may tell you more about its quality than the label itself. No true Extra Virgin Olive Oil (EVOO) producer will choose a poor quality container to house her precious EVOO. Why? Because improper containers will potentially ruin the quality of the EVOO changing the smell and taste of the oil itself and even removing all the health attributes from it. The key attributes of a true EVOO are its polyphenols. The polyphenols are the life of the EVOO and they help determine the qualities of taste, smell as well as health benefits. EVOO of good quality is never stored in reactive metal containers such as copper, aluminum and iron. Why? The chemical reaction between the EVOO and the metal will create toxins that not only change the flavor of the olive oil but also may even turn the oil into a substance that is actually bad for your health. True EVOO should never be stored in plastic containers either. Why? Because the oil may absorb PVC's from the plastic changing again the flavor of the oil and making it toxic. Real EVOO is never stored in clear containers? Why? Because polyphenols are extremely sensitive to light and will begin to decay fast in clear bottles. This will cause the EVOO to go rancid quickly. Look for an EVOO contained in Dark GLASS bottles (usually dark green or brown). This will ensure that light has not degraded the EVOO. Avoid all EVOO products contained in plastic or metallic containers.  Mamma Mia Papa Vince Olive Oil